The Invasion of Vacuousness
Dan Pallotta makes a case against the increasing use of business jargon. We agree with him.
Let me run this idea up the flagpole: Business jargon is not a value add. Meaningless words don’t leverage cross-silo synergies, and lot of key-stakeholders would look to move forward and reach out to the low-hanging fruit of using words that actually mean something.
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I’d say that in about half of my business conversations, I have almost no idea what other people are saying to me. The language of internet business models has made the problem even worse. When I was younger, if I didn’t understand what people were saying, I thought I was stupid. Now I realize that if it’s to people’s benefit that I understand them but I don’t, then they’re the ones who are stupid.
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People just don’t make sense anymore. You’ll save yourself a lot of trouble if you internalize this. Observe it, deconstruct it, and appreciate just how ridiculous most business conversation has become.
You will gain tremendous credibility, become much more productive, make those around you much more productive, and experience a great deal more joy in your working life if you look someone in the eye after hearing one of these verbal brain jammers and tell the person, “I don’t have any idea what you just said to me.”