C&B Notes

Sprint Launches New 3G/4G Mobile Broadband Plans

Wireless providers are buying and building today’s equivalent of new textile looms.  Providing data has a high fixed cost and a low marginal cost.  It can be shown, in perfect competition, marginal costs equal marginal revenue.   We expect all of this to be good for consumers (and a tough business for the market participants).

Sprint launched new 3G/4G mobile broadband plans that deliver more data at lower prices than similar plans from national competitors.  The new plans are available in all Sprint sales channels.

Customers can choose from 6GB of combined on-network 3G/4G data usage for $49.99 per month or 12GB of 3G/4G data usage for $79.99 per month. The new plans deliver 20 percent more data for the same price as similar plans from Verizon and AT&T.

With an extra 1GB of data vs. Verizon and AT&T’s $50/5GB plans, Sprint customers subscribing to the new $49.99/6GB plan will be able to view approximately 6,667 additional Web pages, 2,000 more photos or 67 extra YouTube videos each month.

“Sprint is committed to delivering exceptional value to its customers, and our new 3G/4G Mobile Broadband plans are the latest example of that,” said Will Souder, vice president of pricing for Sprint.  “Sprint gives customers more data at lower prices than competitors, so they can do more with their mobile broadband devices on Sprint’s 3G and 4G networks.”

>> Click here for more from Sprint