Another Look at Retail in China
A few weeks ago we wrote about retail commerce in China. That post can be found here, but we couldn’t resist sharing this story about an entire fake Apple store in China. We are not shocked, but it is still incredible.
“Walk by the Apple shop in Beijing’s Sanlitun neighborhood any day and you begin to have an inkling of how popular this brand has become in China in just a couple of years. Roughly 40,000 visitors a day enter Apple’s shops in Beijing and Shanghai — four times as many as in any of the Apple shops in the United States. But such popularity can attract imitation that Apple might not view as the sincerest form of flattery. An American living in Kunming, the capital of Yunnan Province in China’s remote southwest corner, came across a fake Apple shop. That’s right. An entire fake Apple shop…
A beautiful rip-off — a brilliant one — the best rip-off store we had ever seen (and we see them every day). But some things were just not right: the stairs were poorly made. The walls hadn’t been painted properly. Apple never writes “Apple Store” on its signs — it just puts up the glowing, iconic fruit.”
Update: A follow-up blog post continues the discussion on The Wall Street Journal