From Spud to Sale
We are big fans of Russ Roberts and his EconTalk podcast – it should be on your regular rotation if you like the podcast format. We recently listened to one from deep in Roberts’ archive. This interview with a Frito-Lay executive covers the manufacturing, distribution, marketing, and retailing of fast-moving consumer products. We have extensively researched and observed up close this value chain globally, and we are continually trying to better understand it.
Referenced In This Post
O'Donohoe on Potato Chips and Salty Snacks - EconlibBrendan O’Donohoe of Frito-Lay talks with EconTalk host Russ Roberts about how potato chips and other salty snacks get made, distributed, and marketed. The interview follows an hour-long tour of a local supermarket where O’Donohoe showed Roberts some of the ways that chips and snacks get displayed and marketed in a modern supermarket. The conversation […]