From Spud to Sale
We are big fans of Russ Roberts and his EconTalk podcast – it should be on your regular rotation if you like the podcast format. We recently listened to one from deep in Roberts’ archive. This interview with a Frito-Lay executive covers the manufacturing, distribution, marketing, and retailing of fast-moving consumer products. We have extensively researched and observed up close this value chain globally, and we are continually trying to better understand it.