C&B Notes

From Spud to Sale

We are big fans of Russ Roberts and his EconTalk podcast – it should be on your regular rotation if you like the podcast format.  We recently listened to one from deep in Roberts’ archive.  This interview with a Frito-Lay executive covers the manufacturing, distribution, marketing, and retailing of fast-moving consumer products.  We have extensively researched and observed up close this value chain globally, and we are continually trying to better understand it.


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