As is our practice, we did hundreds of market visits across China including a number of hypermarkets like Wal-Marts and Carrefours. We like to look at what is being displayed where, who is paying for shelf space and end caps, how things are priced relative to each other, what is in shoppers’ carts, and the merchandizing of the stores.
Wal-Mart Supercenter
Richard and Sam Walton
Wal-Mart brags on its presence in China