We visited this Arca bottling plant in San Miguel de Tucumán. The products move so fast through this plant that it is an open-air market that does not need climate control. On our drive through the Tucumán area, we saw a few rare ads for Pepsi, but Coke is definitely the dominant brand in the region.
Coke logo is incorporated even in the gate at the Tucumán bottling plant
- Open-air warehouse has high velocity
- Pepsi advertisements are less common in the region